Thato Lehula

Develop and implement comprehensive social media strategies to increase brand visibility, drive website traffic, and generate leads.  Create and curate engaging content including posts, videos, and graphics for various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.  Monitor social media channels for brand mentions, trends, and respond promptly to inquiries, comments, and messages.  Collaborate with cross-functional teams including marketing, content, and design to ensure brand consistency and alignment of messaging across all platforms.  Plan and execute social media campaigns, contests, and promotions to foster community engagement and grow audience reach.  Analyze performance metrics using tools like Google Analytics and social media analytics platforms to track KPIs, measure campaign effectiveness, and optimize strategies accordingly.  Identify and collaborate with influencers to amplify brand reach and drive user￾generated content.  Stay-up-to-date with the latest trends, tools, and best practices in social media marketing and incorporate innovative ideas into strategy development.

Assisted in the development and execution of social media strategies to increase brand awareness and engagement.  Created and scheduled social media posts, monitored comments, and engaged with followers across various platforms.  Conducted research and gathered insights to inform content creation and optimization efforts.  Assisted in the planning and execution of social media campaigns and promotions. Produced regular reports on social media performance and provided recommendations for improvement.